Safeway needed to produce a piece to commemorate their 100th Anniversary of their dairy brand, Lucerne. The piece was to serve a multi-purpose. First it needed to honor the brand in a way that involved Lucerne products, and secondly, they wanted to use it as a vehicle to kick-off their annual baking contest.
BrandVia designed and produced a stainless steel whisk with rubber comfort grips and nylon coating that could be used with non-stick cooking surfaces. The piece was produced through our Global Sourcing division to the project and quality specs of Safeway.