Early Times was looking for the perfect on-pack as a gift with purchase to encourage sales of Early Times Whisky. BrandVia worked alongside their ad agency, Price Weber, to create the carabineer on-pack for Early Time Whisky. The carabineer and packaging were developed by BrandVia based on Price Weber's guidelines. In the end there were two packaging options produced, one to meet the bottling plant requirements and an alternate used by the distributors of Early Times.